Zura Privacy Policy
Last Updated: 2025‑06‑26
Your privacy matters. This Privacy Policy explains what information Fondant, Inc. ("Fondant," "we," or "us") collects through the Zura iOS app, zura.gg website, and any related services (together, the "Service"), how we use it, and the choices you have. We keep the language plain and avoid legal jargon wherever possible. By using the Service you agree to this Policy. If you do not agree, please stop using Zura.
We only gather what we need to run and improve Zura.
We do not knowingly collect social‑security numbers, government IDs, or data from anyone under 13.
| Purpose | Examples |
|---|---|
| Run the Service | log you in, deliver chat responses, save avatars, process purchases |
| Improve & fix | analyse crashes, measure feature use, test new ideas |
| Personalise | adjust character recommendations and responses |
| Train our AI models | use de‑identified prompts & outputs to make Zura faster, safer, and smarter |
| Communicate | send account alerts, updates, marketing emails (opt‑out any time), SMS/push notifications (STOP/STOPALL to cancel texts) |
| Safety & legal | detect abuse, fight fraud, comply with laws, enforce our Terms |
We never use your data for reasons that are incompatible with these goals.
To keep Zura learning, we our team and automated systems may review user prompts and ai generated responses to refine our models and filters. We strip or mask direct identifiers before using logs for training. Please avoid sharing sensitive personal data in your prompts.
We do not sell or rent your personal information. We share it only with:
The Zura app itself does not embed third‑party advertising SDKs.
Data is stored on encrypted servers in the United States. We use HTTPS, encryption at rest, access controls, and monitoring, but no system is 100 % secure. Keep your password private and let us know right away if you think your account was compromised.
| Data type | Retention |
|---|---|
| Account & profile | While your account is active, plus up to 30 days after deletion to allow for recovery |
| Prompts & Outputs | While your account is active, then deleted or anonymised within 30 days |
| Voice/image files | While your account is active, plus 30 days after deletion to allow for recovery |
| Payment receipts | 7 years (tax & audit) |
| Aggregated analytics | may be kept indefinitely (not linked to you) |
You can delete your account at any time from in‑app settings or by emailing support@fondant.design. We will erase or anonymise your personal data except what we must keep for legal reasons.
We are based in the U.S. If you live outside the U.S., your data will be transferred here. Where local law (e.g., EU/UK GDPR) requires, we rely on Standard Contractual Clauses or equivalent safeguards for that transfer.
Legal bases for EEA/UK users: contract (to provide the Service), legitimate interests (improve & secure Zura), consent (marketing), and legal obligation (tax, safety).
California residents have additional rights under the CCPA. We do not sell personal information.
To exercise any right, email support@fondant.design. We may verify your identity before acting.
Zura is not for children under 13. Teens aged 13–17 may use Zura only with a parent or guardian’s consent and supervision. If we learn we have collected data from a child under 13, we will delete it.
We may update this Policy as Zura evolves. If changes are significant we will notify you in‑app or by email 30 days before they take effect. The “Last Updated” date shows the latest revision.
Questions or concerns? We’re here to help.
Email: support@fondant.design
Thank you for trusting Zura! We’re committed to protecting your privacy while giving you the best character experience possible.